Every brand has a story, and I believe the best way to convey that story is through video. I’ve produced dozens of videos for companies to better connect with their target audiences. From scriptwriting to interviewing subject matter experts to overseeing the final editing process, I ensure that each video I produce is professional, approachable, and polished.
I love reaching out to customers and telling their stories. There’s nothing more impactful than when brands highlight how their customers’ lives have been changed for the better. With these types of videos, I reached out to customers who were interested in telling their stories, interviewed them, cut the video, added effects, and published the story across multiple marketing channels.
Although it’s important for a brand to highlight its expertise, showcasing how the brand made its customers’ experts can be even more powerful.
When telling customer success stories, it’s important to gather a wide range of experiences and backgrounds so that potential customers can see themselves in your brand heroes.
One of my favorite things about being a video content producer is the opportunity to interview SMEs. I love that it highlights a brand’s expertise (which they are giving away freely) while holding up brand employees as the heroes of the day.
This is one of my favorite videos that I’ve produced to date. It’s a perfect blend of highlighting brand authority/ingenuity and customer satisfaction.
I feel so lucky to be able to talk with SMEs. I always learn something that I would have never known previously. The interesting thing about this video is that there is no product promotion, just information that would improve farmers’ lives. This helps build brand trust because the customer knows that the brand truly cares about their wellbeing.
While blog posts are great for SEO purposes, the power of video should not be underestimated, especially since YouTube is the second largest search engine in the world.